Listing 1 - 8 of 8 |
Sort by
|
Choose an application
Choose an application
Art --- sales catalogs --- flower pieces --- Kunsthandel P
Choose an application
Marketing --- Industries --- Sales management --- Sales personnel --- Marketing --- Industrie --- Ventes --- Vendeurs --- Gestion
Choose an application
Art --- sales catalogs --- Malmedé, Artur --- Kunsthaus Malmedé [Köln]
Choose an application
Art --- sales catalogs --- Stein, Guy --- Guy Stein [Paris]
Choose an application
Art --- sales catalogs --- Wilson, R.E.A. --- R.E.A. Wilson [London]
Choose an application
Business, Economy and Management --- Trade and Commerce --- Marketing --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing & Sales
Choose an application
"This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy, and even more so acknowledges that advertisements are not all about selling but are also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert's effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organizations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning"-- Provided by publisher.
Advertising. --- Communication in marketing. --- Marketing --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Advertising. Public relations --- reclame --- adverteren
Listing 1 - 8 of 8 |
Sort by
|